Privacy Policy
Last updated: September 22, 2026
Introduction
Waterford Dental Associates ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website.
Information We Collect
Information You Provide
We may collect information you voluntarily provide, including:
- Name and contact information (email, phone number)
- Messages submitted through contact forms
- Any other information you choose to provide
Automatically Collected Information
When you visit our website, we may automatically collect:
- Browser type and version
- Pages visited and time spent
- Referring website
- Device information
This information is collected through Google Tag Manager, a tag-management container that loads Google's measurement and advertising tools on our website. Those tools set cookies and similar identifiers in your browser, and may be used to recognize your device across visits and, where Google advertising products are enabled, across other websites. We use them to understand how visitors find and use our site and to measure the effectiveness of our marketing.
Information collected this way is processed by Google as our service provider and is subject to Google's Privacy Policy. We do not use it to identify you personally, and we do not combine it with your dental records or any protected health information.
How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and requests
- Improve our website and services
- Send communications you've requested
- Comply with legal obligations
Data Sharing
We do not sell your personal information. We share information with service providers who help us operate this website and understand how it is used, subject to their own terms and to confidentiality obligations. These currently include Google (analytics and tag management), Zocdoc (online appointment scheduling), and Jotform (our website contact form). Following a link or booking widget to one of these providers means your information is also handled under that provider's privacy policy.
Data Security
We implement appropriate security measures to protect your information. However, no internet transmission is completely secure, and we cannot guarantee absolute security.
Your Rights
Depending on your location, you may have rights to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Object to processing of your data
- Request data portability
Cookies and Similar Technologies
Our website uses cookies that are necessary for the site to function, and analytics cookies set by Google through Google Tag Manager. Depending on which Google tools are active in that container, these may include advertising cookies that can be used to measure or target advertising across other websites.
You can limit or block this in several ways:
- Block or delete cookies in your browser settings, including third-party cookies specifically.
- Install the Google Analytics Opt-out Browser Add-on to stop Google Analytics collecting data about your visits.
- Adjust Google's ad personalization settings to opt out of personalized advertising.
Blocking cookies will not prevent you from browsing the site, reaching us by phone, or booking an appointment.
Children's Privacy
Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children.
Changes to This Policy
We may update this privacy policy from time to time. Changes will be posted on this page with an updated revision date.
Contact Us
If you have questions about this privacy policy or our data practices, please contact us at:
Waterford Dental Associates
Email: info@waterforddental.com